Agenda | The Police Recruitment and Retention Summit | A FRA Conference

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The Police Recruitment and Retention Summit
August 4-6, 2024
Orlando, FL

Agenda

Sunday - August 4, 2024

11:00 AM 5:45 PM

10:00 AM 4:45 PM

9:00 AM 3:45 PM

8:00 AM 2:45 PM

5:00 PM 11:45 PM

Registration Desk

Registration Desk Location: Palm Ballroom 1 Foyer

 

Pre-Conference Workshop Registration Desk Hours: 11:00AM - 4:45PM

Additional Registration Required

 

Main Conference Registration Desk Hours: 4:45PM - 5:45PM

12:00 PM 1:15 PM

11:00 AM 12:15 PM

10:00 AM 11:15 AM

9:00 AM 10:15 AM

6:00 PM 7:15 PM

Pre-Conference Workshop Part 1: Understand Leadership’s Role in Organizations to Improve Recruitment and Retention Efforts

Location: Palm Ballroom 1

Additional Registration Required

  • Assess the different levels of leadership, organizational flow, and opportunities for advancement
  • Discuss how the different roles within leadership work together to recruit and retain valuable employees
  • Discuss best practices for leaders, including mentorship and communication
  • Explore resources available to help future leaders with their goal of promotion through the ranks


Dr. Vereen Barton, Assistant Division Chief, Director of Recruiting, Criminal Investigation, and the Office of Accountability and Oversight
Maryland-National Capital Park Police, Prince Georges County Division


Yasmin Brown, Assistant Chief, Director of Support Operations
Maryland-National Capital Park Police

1:15 PM 1:45 PM

12:15 PM 12:45 PM

11:15 AM 11:45 AM

10:15 AM 10:45 AM

7:15 PM 7:45 PM

Networking Break for Pre-Conference Workshop Attendees

Location: Palm Ballroom 1

1:45 PM 3:00 PM

12:45 PM 2:00 PM

11:45 AM 1:00 PM

10:45 AM 12:00 PM

7:45 PM 9:00 PM

Pre-Conference Workshop Part 2: Effective Recruiting and Public Image Management Through Social Media

Location: Palm Ballroom 1

Additional Registration Required

  • Learn how to optimize the use of social media, features, and types of posts, and learn specific vocabulary to help recruit and improve public image
  • Expand your reach through ad-targeting, geofencing, and finding your desired demographic
  • Explore different types of content, their uses, and effectiveness, and gain insight into how GenZ consumes and interprets social media posts


Shandra J. Mutchie, Recruitment Coordinator
Utah Department of Corrections


Mike Murphy, Sergeant, Community Relations, Backgrounds, Recruiting
Akron Police Department

3:00 PM 3:30 PM

2:00 PM 2:30 PM

1:00 PM 1:30 PM

12:00 PM 12:30 PM

9:00 PM 9:30 PM

Networking Break for Pre-Conference Workshop Attendees

Location: Palm Ballroom 1

3:30 PM 4:45 PM

2:30 PM 3:45 PM

1:30 PM 2:45 PM

12:30 PM 1:45 PM

9:30 PM 10:45 PM

Pre-Conference Workshop Part 3: Emotional Intelligence in Law Enforcement to Improve Retention

Location: Palm Ballroom 1

Additional Registration Required

  • Understand what emotional intelligence is and how it plays an important role in the lives of law enforcement officers
  • Discuss opportunities to improve the health and wellness of officers in your department to reduce retention issues
  • Identify opportunities to change the culture of your department to offer a holistic and healthy work environment
  • Assess opportunities to expand your peer support and mentorship programs for the benefit of your officers
  • Create and implement tools that can positively impact the wellness of your officers

Ettice Brickus, MSM, M.S.ED, Lieutenant Colonel, Deputy Chief of Patrol, Area 2 Commander
Baltimore Police Department

Mike Crawford, BSCJ, MA, Lieutenant, Recruitment and Training Division
East Baton Rouge Parish Sheriff’s Office

4:45 PM 5:45 PM

3:45 PM 4:45 PM

2:45 PM 3:45 PM

1:45 PM 2:45 PM

10:45 PM 11:45 PM

Networking Cocktail Reception for All Conference Attendees

Location: Palm Ballroom 1

Join us for drinks, hors d’oeuvres, and face-to-face networking with peers.

Monday - August 5, 2024

7:45 AM 5:15 PM

6:45 AM 4:15 PM

5:45 AM 3:15 PM

4:45 AM 2:15 PM

1:45 PM 11:15 PM

Registration Desk

Registration Desk Location: Palm Ballroom 1 Foyer

 

Registration Desk Hours: 7:45AM - 5:15PM

7:45 AM 8:45 AM

6:45 AM 7:45 AM

5:45 AM 6:45 AM

4:45 AM 5:45 AM

1:45 PM 2:45 PM

Networking Breakfast

Location: Palm Ballroom 1

7:45 AM 5:45 PM

6:45 AM 4:45 PM

5:45 AM 3:45 PM

4:45 AM 2:45 PM

1:45 PM 11:45 PM

Exhibit Hall Open

Location: Palm Ballroom 1

8:45 AM 8:55 AM

7:45 AM 7:55 AM

6:45 AM 6:55 AM

5:45 AM 5:55 AM

2:45 PM 2:55 PM

Welcome Remarks

Location: Palm Ballroom 1

Mike Boward, Sergeant
Fort Collins Police

Marvin “Ben” Haiman, Former Chief of Staff,
Washington D.C. Metropolitan Police Department

Visiting fellow,
Rutgers University

8:55 AM 9:50 AM

7:55 AM 8:50 AM

6:55 AM 7:50 AM

5:55 AM 6:50 AM

2:55 PM 3:50 PM

Keynote Address: Police Recruiting After a Natural Disaster: Overcoming Challenges and Service with Aloha

Location: Palm Ballroom 1

  • An overview of the Lahaina fire, its aftermath, and the impact on the police department and community
  • Assess the pre-fire recruiting approach and struggles for Maui PD
  • Understand the impact of the fire on the Maui PD’s recruitment and retention efforts
  • Discuss adapted recruitment approaches and new strategies to achieve organizational success


Marvin Tevaga, Officer, Recruiter
Maui Police Department


Zachary Kamaka, Officer, Recruiter
Maui Police Department

9:50 AM 10:35 AM

8:50 AM 9:35 AM

7:50 AM 8:35 AM

6:50 AM 7:35 AM

3:50 PM 4:35 PM

Pre-Screening Efficiency to Improve Hiring Process

Location: Palm Ballroom 1

  • Decrease processing time to secure top candidates to join your department
  • Save valuable recruiting budget dollars by streamlining organizational flow
  • Improve quality of candidate pool by offering additional assistance where needed
  • Remove negative hires that damage organizational culture and departments image

Todd Mickelsen, CEO
Converus

 

Nick Vellis, Retired, Captain 
University of Florida Police Department 

10:35 AM 10:50 AM

9:35 AM 9:50 AM

8:35 AM 8:50 AM

7:35 AM 7:50 AM

4:35 PM 4:50 PM

Tools & Technology Spotlights

Location: Palm Ballroom 1

Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.

10:50 AM 11:10 AM

9:50 AM 10:10 AM

8:50 AM 9:10 AM

7:50 AM 8:10 AM

4:50 PM 5:10 PM

Networking Break

Location: Palm Ballroom 1

11:10 AM 11:55 AM

10:10 AM 10:55 AM

9:10 AM 9:55 AM

8:10 AM 8:55 AM

5:10 PM 5:55 PM

Rethinking Recruiting: Applying Lessons from Sales and Marketing to Police Recruiting

Location: Palm Ballroom 1

  • Explore how techniques used in sales and marketing can be adapted and applied to the unique challenges of police recruiting, enhancing outreach and candidate engagement
  • Discuss the importance of crafting targeted messaging and building a compelling brand image to attract diverse and qualified candidates to law enforcement agencies
  • Learn how data analytics and metrics can inform recruitment strategies, enabling agencies to identify key demographics, assess the effectiveness of outreach efforts, and refine recruitment tactics for optimal results

 
Patrick Loftus, Lieutenant
Office of Communications
Executive Office of the Chief of Police
Metropolitan Police Department

11:55 AM 12:40 PM

10:55 AM 11:40 AM

9:55 AM 10:40 AM

8:55 AM 9:40 AM

5:55 PM 6:40 PM

Branding and Outreach Strategies: Epic Recruiting and Portland Maine Police Department Insights

Location: Palm Ballroom 1

  • Examine the importance of developing a strong, recognizable brand that resonates with potential recruits
  • Highlight the necessity of a dedicated, user-friendly recruiting website serving as a 24/7 online brochure to attract and engage candidates
  • Assess the importance of high-quality videos and photography as key tools to express your departments culture
  • Explore the process of implementing a comprehensive digital marketing strategy to improve your recruitment efforts
  • Hear directly from the Portland Maine Police Department and see how they secured funding, got the rest of Department behind the plan, and how it impacted their recruitment and retention.

 

Drew Castonguay, Sergeant 

Portland Police Department 

 

Brad Nadeau, Public Information Officer 

Portland Police Department 

  

Sam Blonder, CEO,  

Epic Recruiting 

  

Mike Ford, Creative Director,  

Epic Recruiting 

  

Marteen Cleary, Head of Production,  

Epic Recruiting 

12:40 PM 1:50 PM

11:40 AM 12:50 PM

10:40 AM 11:50 AM

9:40 AM 10:50 AM

6:40 PM 7:50 PM

Networking Lunch

Location: Palm Ballroom 1

1:50 PM 2:35 PM

12:50 PM 1:35 PM

11:50 AM 12:35 PM

10:50 AM 11:35 AM

7:50 PM 8:35 PM

Case Study: Applicant Experience Enhancement

Location: Palm Ballroom 1

  • Discuss the value of creating an applicant-first approach to attract and retain new recruits to join your department
  • Assess the value of mentorship and coaching on academy success and advancement in the police profession
  • Analyze the benefits of improving communication with the applicant's family members throughout the process to create buy-in


Shannon Hedges, Recruiting and Hiring Coordinator, Professional Development Bureau
Iowa Department of Public Safety

2:35 PM 3:20 PM

1:35 PM 2:20 PM

12:35 PM 1:20 PM

11:35 AM 12:20 PM

8:35 PM 9:20 PM

Streamline Recruitment Efforts Through Data and Technology

Location: Palm Ballroom 1

  • Identify new technologies available that can be implemented to streamline your recruitment process
  • Utilize tech solutions to increase the frequency of communication with candidates and strengthen bond
  • Reduce wasted recruitment efforts by integrating technology solutions into all recruitment efforts

 

Marvin “Ben” Haiman, Former Chief of Staff
Washington D.C. Metropolitan Police Department


Rachel Frizzell, Administrative Coordinator, Recruiter
Hamilton County Sheriff’s Office

3:20 PM 3:50 PM

2:20 PM 2:50 PM

1:20 PM 1:50 PM

12:20 PM 12:50 PM

9:20 PM 9:50 PM

Networking Break

Location: Palm Ballroom 1

3:50 PM 4:35 PM

2:50 PM 3:35 PM

1:50 PM 2:35 PM

12:50 PM 1:35 PM

9:50 PM 10:35 PM

Recruitment of Lateral Officers with Valuable Experience

Location: Palm Ballroom 1

  • Understand the pros and cons of hiring lateral employees to avoid costly mistakes
  • Assess the benefits of hiring forward-thinking lateral officers that can positively impact your department
  • Create and implement a smooth onboarding process to allow the lateral hire an easy transition into your department
  • Identify key characteristics of the lateral hire to create relationships with current officers to improve integration

 

Moderator

Dr. Vereen Barton, Assistant Division Chief, Director of Recruiting, Criminal Investigation, and the Office of Accountability and Oversight
Maryland-National Capital Park Police, Prince Georges County Division 
 

 

Panelists

Kristen Wright-Van Meter, Former Recruiting Sergeant
Arizona Department of Public Safety


Yasmin Brown, Assistant Chief, Director of Support Operations
Maryland-National Capital Park Police

4:35 PM 4:45 PM

3:35 PM 3:45 PM

2:35 PM 2:45 PM

1:35 PM 1:45 PM

10:35 PM 10:45 PM

Closing Session

Location: Palm Ballroom 1

Mike Boward, Sergeant,
Fort Collins Police

 

Marvin “Ben” Haiman, Former Chief of Staff,
Washington D.C. Metropolitan Police Department

Visiting fellow,
Rutgers University

4:45 PM 5:45 PM

3:45 PM 4:45 PM

2:45 PM 3:45 PM

1:45 PM 2:45 PM

10:45 PM 11:45 PM

Networking Cocktail Reception

Location: Palm Ballroom 1

Join us for drinks, hors d’oeuvres, and face-to-face networking with peers.

Tuesday - August 6, 2024

8:00 AM 11:00 AM

7:00 AM 10:00 AM

6:00 AM 9:00 AM

5:00 AM 8:00 AM

2:00 PM 5:00 PM

Registration Desk

Registration Desk Location: Palm Ballroom 1 Foyer

 

Registration Desk Hours: 8:00AM - 11:00AM

8:00 AM 9:00 AM

7:00 AM 8:00 AM

6:00 AM 7:00 AM

5:00 AM 6:00 AM

2:00 PM 3:00 PM

Networking Breakfast

Location: Palm Ballroom 1

9:00 AM 9:10 AM

8:00 AM 8:10 AM

7:00 AM 7:10 AM

6:00 AM 6:10 AM

3:00 PM 3:10 PM

Opening Remarks

Location: Palm Ballroom 1

Mike Boward, Sergeant,
Fort Collins Police

 

Marvin “Ben” Haiman, Former Chief of Staff,
Washington D.C. Metropolitan Police Department

Visiting fellow,
Rutgers University

9:10 AM 10:00 AM

8:10 AM 9:00 AM

7:10 AM 8:00 AM

6:10 AM 7:00 AM

3:10 PM 4:00 PM

Build a Sense of Belonging to Improve Retention

Location: Palm Ballroom 1

  • Create an environment that will entice candidates to join and remain as part of your department
  • Get to know your officers personally to strengthen employee/employer relationships
  • Generate and implement internal wellness programs and other sustainable tools to improve organizational culture

  

Mike Boward, Sergeant
Fort Collins Police 


Yasmin Brown, Assistant Chief, Director of Support Operations
Maryland-National Capital Park Police

10:00 AM 10:50 AM

9:00 AM 9:50 AM

8:00 AM 8:50 AM

7:00 AM 7:50 AM

4:00 PM 4:50 PM

Recruiting in a New Reality: How Portland Police Bureau is Adjusting and Succeeding

Location: Palm Ballroom 1

  • Assess the generational shift impacting recruiting, including demographics, behaviors, and economics
  • Analyze how Portland Police Bureau have adjusted their recruiting tactics to adapt to the generational changes
  • Explore tools that can help automate and improve your recruitment efforts. 

  

Patrick Johnson, Recruiting Officer  

Portland Police Bureau   

  

Ryan Lewis, CEO 

Respond Capture 

10:50 AM 11:15 AM

9:50 AM 10:15 AM

8:50 AM 9:15 AM

7:50 AM 8:15 AM

4:50 PM 5:15 PM

Networking Break

Location: Palm Ballroom 1

11:15 AM 12:10 PM

10:15 AM 11:10 AM

9:15 AM 10:10 AM

8:15 AM 9:10 AM

5:15 PM 6:10 PM

Cultural Change to Improve Retention Issues

Location: Palm Ballroom 1

  • Explore opportunities to influence cultural change and inclusivity within your department
  • Capitalize on current employee experiences to assess areas of improvement
  • Attract employees with a leading mentality to drive change and improve retention within your department


Kristen Wright-Van Meter, Former Recruiting Sergeant
Arizona Department of Public Safety

12:10 PM 1:15 PM

11:10 AM 12:15 PM

10:10 AM 11:15 AM

9:10 AM 10:15 AM

6:10 PM 7:15 PM

Networking Lunch

Location: Palm Ballroom 1

1:15 PM 2:05 PM

12:15 PM 1:05 PM

11:15 AM 12:05 PM

10:15 AM 11:05 AM

7:15 PM 8:05 PM

Strategies to Improve Mentorship Programs to Benefit Retention

Location: Palm Ballroom 1

  • Analyze your current mentorship program to identify areas of improvement
  • Assess the importance of offering guidance and support for police professionals on retention
  • Identify future leaders that can be utilized as mentors to help develop both the mentor and mentee

 

Mike Crawford, BSCJ, MA, Lieutenant, Recruitment and Training Division
East Baton Rouge Parish Sheriff’s Office

2:05 PM 3:00 PM

1:05 PM 2:00 PM

12:05 PM 1:00 PM

11:05 AM 12:00 PM

8:05 PM 9:00 PM

State of the Industry Address: Policing Success Tactics for 2025 and Beyond

Location: Palm Ballroom 1

  • Address the current climate for police recruitment and retention across the country to identify major issues
  • Analyze new techniques discussed throughout the conference that can be implemented in your department
  • Discover tweaks that can be made to your current recruitment and retention efforts that can move the needle to achieve your organizational goals

 

Moderator

Dr. Vereen Barton, Assistant Division Chief, Director of Recruiting, Criminal Investigation, and the Office of Accountability and Oversight
Maryland-National Capital Park Police
Prince Georges County Division

 

Panelists

Marvin “Ben” Haiman, Former Chief of Staff,
Washington D.C. Metropolitan Police Department

Visiting fellow,
Rutgers University

 

Mike Boward, Sergeant,
Fort Collins Police

 

3:00 PM 3:10 PM

2:00 PM 2:10 PM

1:00 PM 1:10 PM

12:00 PM 12:10 PM

9:00 PM 9:10 PM

Closing Session

Location: Palm Ballroom 1

Mike Boward, Sergeant,
Fort Collins Police

 

Marvin “Ben” Haiman, Former Chief of Staff,
Washington D.C. Metropolitan Police Department

Visiting fellow,
Rutgers University